The E-GuideTV screen features multiple adZones, each specifically designed to engage viewers in an interactive, targeted approach.

Advertisers have the ability to reach consumers in a variety of formats, lengths and screen positioning. EGS strongly recommends advertisers use what is termed a “Roadblock” strategy. This approach allows advertisers to utilize the adView, adBoard and adText zones simultaneously, thereby reinforcing messaging and allowing them full ownership of the screen. (Note: adBanner is not included in Roadblock package options.)

Move cursor over TV screen for descriptions of various adZones

adView

Video commercials and content aired here

• Broadcast quality video commercials and content
• Any length available (15 seconds minimum)

adBoard

Showcase your branded messages

• Static electronic billboard
• Any length available

adText

Text messaging promotions & advertisements

• Drives web, foot and mobile traffic by promoting products, business URLs and mobile texting
• Showcased at the bottom of the television screen
• Available in 15-second intervals with flexibility for multiple message rotations

adBanner

Sponsorship advertisement providing maximum exposure

• Located at the beginning of the scrolling TV listings
• Showcased approximately every two minutes
• Only one fixed spot available