E-GuideTV Advertising Benefits
Transform the consumer’s onscreen experience into an interactive online or mobile experience.
E-GuideTV is the only electronic advertising medium that allows advertisers to specifically target and interact with hotel guests and other hard to reach consumers in their rooms.
The flexibility of the E-GuideTV platform offers advertisers a unique way to micro-target consumers through access to EGS’ full network, covering 185 markets across the country.
E-GuideTV gives advertisers the powerful option to focus their campaigns and target messages for maximum effect.
The highly targeted nature of E-GuideTV's distribution method enables advertisers to reach niche audiences in ways that directly influence and alter consumer awareness, behavior and interaction.
In addition, the hotel room environment allows advertisers to connect with consumers when they are focused, engaged and seeking information.
The Benefits to Advertisers
- ONE-ON-ONE CONVERSATION - E-GuideTV reaches consumers when they are in a mindset to make their next buying decision.
audience actively seeking information. Speak to them directly and influence their buying decisions.
- ENVIRONMENT - Hotel rooms are intimate and clutter free with minimal distraction, resulting in a more receptive audience.
- AWARENESS – Delivers reach and frequency quickly with up to 10.8 million impressions per month currently and growing to 29 million over the next year.
- FLEXIBILITY – Target advertising by individual hotel, zip code, DMAs, state, region, market segment, traveler type, property type, etc.
- MEDIA EFFICIENCIES – CPMs lower than traditional and online media.
- ENGAGEMENT – An interactive experience with the consumer is possible through onscreen quick response (QR) codes, text message promotions, and other innovative programs that will transform the onscreen experience to an interactive online or mobile experience.