Demographics

Who They Are

• Business and leisure travelers
• 51% between ages 35-54
• $78,800 - $89,600 average yearly income
• 43% employed in a professional or managerial position
• Tourists generating $740 billion in sales (excluding spending by international travelers on United States airlines.)
• Dining and shopping are their 1st and 2nd leisure/recreational activities
• Guests who reserve 2.8 million hotel rooms per night in the United States

Leisure Travelers

• 56% leisure travelers
• $109 average per room night
• 86% make a reservation
• 42% stay one night
• 30% stay two nights
• 28% stay three nights

How They Spend

• Travel and tourism is a $1.6 trillion dollar industry in the United States
• Spending by resident and international travelers in the United States average:
  · $2 billion a day
  · $84.5 million an hour
  · $1.4 million a minute
  · $23,500 a second
• Dining is the most popular domestic activity
• Shopping is the most popular leisure activity for international travelers

* Source: 2008 AHLA Lodging Industry Profile