Our Viewers
Reach People Looking to Make Decisions.
E-GuideTV, unlike other media, allows advertisers to reach a targeted audience that is, at that very moment, searching for where to go and what to do. They are in a captive environment, making their next
buying decision.
To prove the effectiveness of E-GuideTV as an advertising medium, EGS commissioned Arbitron, Inc. to study E-GuideTV's viewership and advertising effectiveness.
The study concluded that the service is overwhelmingly valuable and popular with hotel guests and is an extremely effective vehicle for advertisers. The complete Arbitron study is available upon request.
Who They Are
- Male / Female
- Leisure / Business
- Average Age
- Average Household Income
- Four Year College Degree of Higher
- Average Length of Hotel Stay
- Utilized E-GuideTV During Their Stay
- Average Times E-GuideTV Used Per Day
- Average Dwell Time Per Visit on E-GuideTV
- Recalled an Ad Seen on E-GuideTV
- Found E-GuideTV Helpful
- 45% / 55%
- 64% / 36%
- 47
- $82,875
- 46%
- 3 nights
- 70%
- 3.5
- 1 min and 21 secs
- 51%
- 97%
Mode of Transportation
- Airplane
- Car (Personal or Rental)
- Rental Car
- Train/Other
Activities During Their Trip
Travelers spend $2 billion per day.
The travel industry generates $777.2 billion in sales per year.
- Eat in a Sit Down Restaurant
- Eat in a Quick Service Restaurant
- Experience Nightlife
- Go Sightseeing & On Tours
- Attend Entertainment Events
- Go Shopping
- Use a Computer
- Planning Their Next Trip
- 93%
- 51%
- 40%
- 39%
- 42%
- 55%
- 43%
- 51%
