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E-GuideTV Brings DFW-Area Hotel Guests Big Game Event Info
Wednesday, February 9, 2011
E-Guide Services, Inc. (EGS) announced that E-GuideTV, the popular onscreen hotel television guide, was used to inform hotel guests in the Dallas/Fort Worth (DFW) area of events taking place leading up to and in conjunction with the February 6th big game in Arlington ... read more
Super Bowl XLV was most-watched show in TV history
Monday, February 7, 2011
Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers was the most-watched program in U.S. television history, drawing an audience of 162.9 million viewers. That, according to The Nielsen Company, tops the 153.4 million who watched last year's Super Bowl between the New Orleans Saints and Indianapolis Colts... read more
Chrysler and VW among winners in Super Bowl ad battle
Monday, February 7, 2011
(Reuters) - A Chrysler commercial featuring rapper Eminem and a lighthearted Volkswagen advertisement triumphed on Super Bowl Sunday, as the annual battle of the brands turned into an all-out marketing blitz by automakers... read more
Report: Facebook Ad Performance is Abysmal
Monday January 31, 2011
Facebook’s advertising business is soaring. Yet the performance of the average Facebook ad is abysmal. At least that’s according to a new report issued by the analytics firm Webtrends, which recently examined 11,000 different Facebook ad campaigns which totaled 4.5 billion impressions. Webtrends found that in 2009 the average clickthrough rate on Facebook was 0.063 percent. That figure slipped to 0.051 percent in 2010... read more
13 Creative Ways to Use QR Codes for Marketing
Monday, January 24, 2011
In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements... read more
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