1. Who is E-Guide Services, Inc. (EGS)?
E-Guide Services, Inc. (EGS) is the leading provider of high performance and fully customized television channel guides. EGS delivers accurate and up-to-date TV listings content along with targeted local,
regional, and national advertising, bringing a dynamic experience to television.
Back | Top
2. What is E-GuideTV?
E-GuideTV is a real-time customized television channel guide that engages viewers and keeps them in the know with up-to-date TV listings, local and national advertisements, and
the local time and date.
Back | Top
3. Where can I see E-GuideTV?
Currently, E-GuideTV can be found in hotels across the nation. Additionally, E-GuideTV is rolling out in universities, hospitals, casinos, multi-dwelling units, military
bases, assisted living facilities, cruise lines, and more!
Back | Top
4. What properties have E-GuideTV?
For a complete list, see our Clients page.
Back | Top
5. Why should I advertise with E-GuideTV?
- RETURN ON INVESTMENT - 98% of all people walk into a hotel room and turn on their TV. They are in their room wondering where to go and what to do.
- ONE-ON-ONE CONVERSATION - Reach a captive and engaged audience actively seeking information. Speak to them directly and influence their dining decision.
- EXPONENTIAL - Delivers reach and frequency quickly. 2.1 million viewers per month currently and growing to 6.1 million by year end.
- FLEXIBILITY - Segment your advertising by individual hotel, zip code, DMA, state, region, market segment, traveler type, property type and more.
- MEDIA EFFICIENCIES - CPMs lower than traditional and online media with a cost per spot of less than a hundredth of a penny.
Back | Top
6.How can I advertise on E-GuideTV?
Please contact advertising sales at 1.866.680.1764 or e-mail advertising@egstv.com.
Back | Top
7.What are the different ways to advertise on E-GuideTV?
Please see our various adZones on E-GuideTV.
Back | Top
8.Where will my ad/commercial be shown?
E-GuideTV allows advertisers to target when, where, and whom they wish to reach. We manage each location individually so you can target:
By Geography
- Region
- State
- DMA
- City
- Zip Code
- Trading Area
By Property
- Property Type
- Room Rates
- Flagship
- Individual Property
- And More!
By Creative
- Copy Split
- Day Parts
- Dealer Tags
- Local Contact Info
- Text Message Offers
Back | Top
9.What is the adView?
The adView is a commercial spot displayed directly above the TV listings with full sound, motion and color. Ads are displayed in 15, 30 and 60-second intervals and appear hourly.
Back | Top
10.What is the adBoard?
The adBoard is a static ad displayed above the local TV listings. Ads are displayed in 15, 30, and 60-second increments and appear hourly.
Back | Top
11.What is the adBanner?
The adBanner is a static ad that appears at the beginning of the scrolling TV listings. Shown approximately every 2-3 minutes, the adBanner is prime screen positioning with
480, 10-second spots per room, per day.
Back | Top
12.What is the adText?
The adText provides eye-catching text promotions directly below the TV listings of the E-GuideTV screen. Promote your products, services, businesses,
events, and amenities using text! The adText is a great complement to the other various adZones and is frequently used to support other ads playing simultaneously.
Back | Top
13.How often can my ad content be updated?
Hotel guests turnover every couple of days, therefore we recommend not changing your advertising message frequently. Unless the message has an expiration date, no more than once per month should be sufficient.
Back | Top
14.What plays on the E-GuideTV screen?
In addition to television programming information, E-GuideTV displays the local date and time, property logo, and more alongside your advertisements.
These key components attract each viewer back to E-GuideTV seeing your ads time and time again!
Back | Top
15.How do I know that my advertisements are running during prime viewing periods?
You are sure to be seen during prime viewing periods because E-GuideTV rotates advertisements and commercials on an hourly basis, 24 times per day.
Back | Top
16.How many people actually watch my ads?
More than 2.1 million travelers tune into E-GuideTV each month.
Back | Top
17.What is the lead time for ordering commercial air-time and delivering content materials?
E-GuideTV has a fixed number of advertisements per hour available, so the chance for sell out is always present. Assuming the inventory is available when and where you want to advertise, 60 days for space
reservations and 14 days for materials should be sufficient.
Back | Top
18.How quickly can my ads be up and running?
Each advertiser must anticipate a 14-day lead time. However, this can vary for each advertiser and will be established between you and your advertising sales representative.
Back | Top
19.Is there a commercial acceptance procedure for ads appearing on E-GuideTV?
EGS makes every effort to protect viewers and advertisers by refusing to accept commercial messages that are misleading, inaccurate, fraudulent, unfair or that fail to comply with our
standards of decency and dignity. To learn more, please see our
Ad Standards.
Back | Top
20.Can I advertise on E-GuideTV for only one day?
Yes, the minimum advertising commitment is one day, however premium rates may apply and must be paid in full prior to air date.
Back | Top
21.What if I am interested in running my ads more frequently on E-GuideTV?
Please contact your advertising sales representative, call 1.866.680.1764, or e-mail advertising@egstv.com.
Back | Top
22.How do I renew my contract for advertising on E-GuideTV?
Please contact your advertising sales representative, call 1.866.680.1764, or e-mail advertising@egstv.com.
Back | Top
23.What verification do I receive assuring my commercial runs as ordered?
E-GuideTV guarantees media at contract signing the number of advertisements that will play across your buy. At the end of each broadcast month,
we will provide a Proof of Performance affidavit with your invoice.
Back | Top
24.How can I reach my target audience?
E-GuideTV
allows advertisers to target when, where, and whom they wish to reach. We manage each location individually so you can target:
By Geography
- Region
- State
- DMA
- City
- Zip Code
- Trading Area
By Property
- Property Type
- Room Rates
- Flagship
- Individual Property
- And More!
By Creative
- Copy Split
- Day Parts
- Dealer Tags
- Local Contact Info
- Text Message Offers
For more information, visit our Targetability page.
Back | Top
25.How can I customize my run schedule?
E-GuideTV allows you to customize your run schedule by day, week, month and more, giving you the flexibility you desire. For more information, visit our
Targetability page.
Back | Top
26.Does E-GuideTV support advertisers with ad creation?
Yes, the creative team at E-GuideTV is happy to assist you for maximum effectiveness on E-GuideTV. Creative charges may apply.
Back | Top
27.What are the formatting requirements for my ad?
See the Ad Specifications section of our Ad Standards for all formatting related questions.
Back | Top
28.Do you have any helpful hints for ad creation?
Yes, please see the Helpful Hints section of our Ad Standards.
Back | Top
29.How do I submit my ads?
Ads can be submitted three ways: online, e-mail, or overnight delivery. Please contact your advertising sales representative for further details.
Back | Top
30.When is my advertising artwork due?
Artwork is due fourteen (14) business days prior to the Ad Run Date. If the materials due date falls on a non-business day, materials are due the preceding business day. Late artwork may be assessed
a late charge. EGS is not responsible for any errors on ads that receive client approval or are submitted as final artwork by the client. EGS will run the same ad unless the advertiser provides new artwork
by the required deadline.
Back | Top
31.Will EGS provide proofs of artwork for approval?
On request, EGS will provide final proofs for your approval. Once your advertisement or commercial is approved it is placed in cue for its designated run dates and can no longer be edited or modified.
Back | Top
32.Can I make changes to my advertisement after I have approved it?
Yes, if you need to make changes after your ad has been approved, please contact EGS advertising immediately at advertising@egstv.com.
Back | Top
33.What are E-GuideTV's advertising rates?
Rates vary for each available adZone. Please contact your advertising sales representative by calling 1.866.680.1764 or e-mailing advertising@egstv.com.
Back | Top
34.How does the billing process work?
Unless prior arrangements are made, the first month's payment for reservation of space is due upon signing. Subsequent ad payments are due thirty (30) days prior to the 1st day of the advertisement being run E-GuideTV.
Back | Top
35.What payment types are accepted?
EGS accepts: Visa, MasterCard, Money Orders, Cashier's Checks, or Corporate Checks. No cash will be accepted.
Back | Top
36.What is the ad approval process?
EGS reserves the right to refuse any advertisement for any reason.
E-GuideTV
features only "family-oriented" advertising. Please see our Advertising Standards
for further details.
Back | Top
37.Who do I contact if I notice something is wrong with my ad?
Please contact your advertising sales representative and they will notify the E-GuideTV technical support team to ensure the problem is corrected. Your advertising sales representative will notify you when
the change has been made. Please note if the problem occurred after your approval, EGS is no longer responsible for any errors, and any changes needed to be made may be subject to service fees.
Back | Top
38.What happens if I miss the ad insertion due date?
Your ad will not run on the scheduled date and you may be assessed a late charge. The run-date and/or any additional fees will need to be rescheduled with your advertising sales representative.
Back | Top
39.What happens if I am late on my payment and/or miss a payment for my advertisement?
Invoices past due thirty (30) days will be assessed a monthly late fee. For invoices past due more than sixty (60) days, an additional late fee will be charged to your account. Failure to pay within ninety (90) days will nullify
all rate/position protection and serve as a cancellation of your contract, requiring immediate payment of the remaining contract term.
Back | Top
